Businesses depend heavily on a well-devised and well-executed marketing strategy to create more awareness about themselves and to make a name for themselves in the industry. Without devising the right plan to appeal to those that can potentially partake in their business or those that own their own business, a company shall not succeed. A …
Copywriting is what is required to develop an ad copy. Copywriting is basically writing down text for the sole purpose of marketing. The marketing could be in the form of advertisement. The advertisements have not only been limited to video ads but have changed to text and picture ads that have been displayed all over …
Do you wish to master the art of writing on social media? Social media is a huge platform in modern times and every company, public figure and anyone who wants to deliver their messages to masses must be a decent social media writer. Being an efficient writer surely boosts your confidence level up for a …
Email marketing is one of the most popular marketing strategies used by the brands to reach their prospective customers. In fact, it has the highest ROI, generating revenue of about $38 with every $1 spent. Email marketing is a platform where you already know your users and it just takes a good marketing approach to …
SEO and content writing go hand in hand. A systematically formulated content with relevant keywords has better search engine visibility and therefore, has more clicks-though rates and better ROI. There is a lot of content over the internet; however, not all are relevant to the readers. If you want to increase your brand’s conversion rates, …
For the majority of the people, Content Writing and Copywriting is the same thing. However, there lies a vast difference between the two. It is true to say that both ways of writing focus on enhancing the marketing and branding strategies of a business by providing valuable information to the readers. Nonetheless, there are subtle …
In today’s modern era, every business has its own website. Your online presence ensures that you can effectively reach out to your target audience, wherever they may be. It is your living presence on the internet. No one will ever want to navigate through a boring and outdated website with outdated information. Innovating your website …
Every word you write about your brand is content. Anything that describes, reviews or criticizes a brand is content. Every line which is written down for the brand is content. This makes content, one of the most powerful agents, to build or break a brand. People will believe the content you are generating more easily …
With the growing relevance of social media in the business world, Social Media Optimization (SMO) has become important in order for brands to connect easily with customers. Social Media Optimization, as a part of digital marketing, uses social media as an efficient way to establish a brand’s online presence on social media platforms such as …