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The Instagram algorithm (like the Facebook algorithm) is a proprietary combination of parameters that helps the platform determine which material should be highlighted and pushed to the bottom of a user’s newsfeed. Still, in 2022, Instagram reintroduced the opportunity to view a curated list of recent posts from the user’s favourite accounts and the ability to browse the user’s feed chronologically. This reintroduction has changed the way the default feeds are visible on Instagram. The…

Content is frequently authored, collated, and disseminated under stress. Thus, it is no surprise that with several content editors, demanding workloads, and tight deadlines, tiny errors may easily fall between the cracks for which content proofreading comes into the picture. To guarantee that the intended message reaches the intended audience, the writers devote significant time and effort to designing, developing, and implementing a content strategy. Therefore, common mistakes or a single typo can often erase…

As a writer, one of the main challenges is keeping the readers engaged in their piece of writing. Failing to grab the reader’s attention would not go through the article even if it has a lot of exciting facts. Research for content writing is crucial to grab the user’s attention. Recent research has confirmed that the average span of attention has been reduced to eight seconds. Thus, it becomes essential to hook the readers in…

Brands make significant efforts in the development of content marketing plan to compete in this highly competitive B2B marketing environment. Why? Content marketing is a very effective method of generating leads. Content marketing is a vital growth strategy for most organizations since it is one of the most successful techniques for increasing audience engagement, establishing your brand’s visibility, and generating sales. It is also one of the most cost-efficient strategies for increasing audience engagement. The…

Creating a blog has quickly risen to be one of the most common methods of earning money online. However, because everybody else is doing it does not imply that it is simple. First and first, in order to be a successful blogger, you’ll need to understand what blog ideas are the most lucrative. Fortunately, you have a plethora of alternatives to choose from to consider. Once you’ve identified a niche that aligns with your interests…

“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”— Robert Rose  From traditional to digital – media consumption in India has witnessed a paradigm shift towards the creator economy. The increase in internet access and the number of devices supporting digital media have enabled consumers to access the content of their choice.  In line with trends observed…

From the 1990s when blogs were used as online diaries to today, when they have become an integral part of an organization’s marketing strategy, the blogger’s journey has come a long way. Today, there are more than 1.7 billion websites on the internet and almost 600 million of them have blogs. In 2021, over two billion blog posts were published worldwide which means 5.7 million blog posts per day and 4,000 blog posts per minute.   So, what is a blog? A blog is a website that publishes…

“Personal branding is all about building rapport at scale and rapport is one of the most fundamental sales techniques. Whether you call it personal branding or charisma, it’s a very powerful tool that veteran salespeople naturally employ to close more deals with less effort.” – Mark Roberge Digital technologies are clearly redefining how people and organizations market themselves today. We are living in times when India’s digital connectivity is expected to grow from 15 percent in 2014 to 80 percent access in 2034,…

Have you ever found yourself at crossroads being constantly nudged to choose between Content Marketing and Thought Leadership? Well, they both come with their own set of trump cards. It is a hard choice to make but with a better grasp on the pros and cons of the aforementioned, it can be an easier path to walk. They are both important to balance the ecosystem and keep things running without any hiccups. Understanding Thought Leadership…

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