The advent of social media has given us countless options for creating and marketing content. So much so, that online blogging has evolved into a full-time role of its own. While anyone with an internet connection and flair for writing can now set up a full-functioning online blog, to write and deliver content that engages …
Content marketing is one of the most practical and useful digital marketing techniques that your brand can utilise to reach and engage more customers. You can effectively use content marketing to showcase your domain knowledge to attract a clearly defined and niche audience to your site. When a prospective customer finds your content relevant to …
The world of blogging has many participants. So much so, that at present, there are as many as 152 million blogs on the internet today. However, only a few among them are famous. While blog writing is something that anyone can start, maintaining it such that it has a dedicated readership requires more tact. This …
Be it big or small, businesses have now started identifying the importance of content marketing. So much so, that 56% of B2B and 62% of B2C businesses now outsource their content marketing activity, and rightly so! When compared with traditional marketing programs, the cost of content marketing is lesser by 62% and generates three times the volume …
Google RankBrain is a machine learning-enabled artificial intelligence system that assists Google with processing its search results. While the algorithm had already been launched in April 2015, it was officially announced in October 2015 through a Bloomberg news article. It is Google’s third most important ranking signal. According to Google analytics, RankBrain affects a significant …
If you are under the notion that Facebook, Twitter, and Instagram are the go-to platforms to establish your brand presence, then think again. Since Facebook’s acquisition of Instagram and the monopolization of promotion policies that followed, Pinterest has become digital marketer’s new best friend, and for good reason. While Twitter offers an average retweet hit …
In this ever-transforming industry, it is vital you stay informed and updated on all the recently developed business trends to run a profit-making company. Earlier, promoting your business was costly and limited to radio, TV, and print ads that only reached a certain population. However, things have changed drastically today as you can get …
It is a well-known fact that SEO and content writing go hand in hand, fit together and work well together. If you want to increase the web traffic to your blog or website, you ought to work and right smart. SEO content is content framed to improve your websites’ search engine rankings and drive your …
Content marketing demands an upgrade every now and then for prosperous results. These upgrades can be your New Year resolutions as you enter 2018. By fixing plans and strategies, you can succeed as there are 12 months available to accomplish set targets. Coupled with the excitement and the hope of having a better life in …