5 Best Copywriting Books To Read

5 Best Copywriting Books To Read

Copywriting is an art that is being used all over the world these days to enable effective inbound marketing. The world is connected through technology and technology has enabled everyone to make an impact through their writing skills. These days, if you are an independent copywriter, you can turn your small business into a huge success only by honing your skills and creating copies that matter. If you are a marketer, you can make a global impact through your local ad copies. 

If you keep writing things similar to what is already out there, why would people read it or spend any time on your product?

A successful ad copy is not only unique and smart, but it is also relatable because it tells a new story. It solves a genuine problem that people understand and instantly connect with. 

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Are you a marketer or a copywriter who wants to make it big in the industry?

Well, basic grammar and writing methodology is only a starting point for you. It will take a lot of experimentation to gather the right experiences for you to make a strong mark in this industry through effective ad copy marketing.

As a copywriter, your job is to inspire people enough that they are forced to take action. Are you able to do that yet? If not, then don’t worry. Here is a list of the five best copywriting books in the world that you can read, that will make a huge difference in your copywriting style:

  1. Made To Stick: Why some ideas survive and others die By Chip Heath and Dan Heath

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What is it that makes some ideas stick in people’s minds for a very long time?

Why is it that some ideas are creative and others are not?

This book answers these questions and more. Even though technically you may not be able to call it a copywriting book specifically curated for copywriters, it is one book that is recommended by many people worldwide for anyone who is entering the domain of copywriting and wishes to understand the science behind the creativity. 

The cover page of the book is enough to understand that a powerful idea conveyed in a crisp, beautiful and compelling way is enough to make an idea memorable. The best elements of the book are the tools and examples used by the writers to teach you the principles that you can use in your own copywriting for life. 

Here are some of the examples of how things are explained in the book. 

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  1. Ogilvy on Advertising By David Ogilvy

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This book is considered to be a legend among all the marketers, advertisers, and copywriters worldwide. The number of examples provided by David Ogilvy in the book are so many that one can not miss out on the message that is being given out. Every example in the book talks about what works and what does not work in the world of advertising. 

Here, have a look at a summary of what is being said in the book about advertising a product:

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It is clear that the idea behind the principles of advertising stated in the book is to promote and sell. That is also the idea behind the work of most copywriters that the companies hire today. This book gives you principles on how to make an effective sales copy advertisement that is so persuasive that it is enough for the customers to buy the product. 

  1. The Adweek Copywriting Handbook By Joseph Sugarman

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The writer Joseph Sugarman, a legendary copywriting expert, has penned down his powerful mind into this book called The Adweek Copywriting Handbook. If you want to write an eye-catching and creative copy for a product or a service, this is literally your handbook. It provides you with easy to follow steps and instructions for writing a copy. 

After all, how often do you get to sneak a peek into the insightful mind of a great copywriter so easily?

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Throughout the book, he not only shares his own experiences with copywriting but also the experiences of dozens of other legendary copywriters. Another interesting aspect that he has provided in the book is about the number of problems one is solving through a copy. He says, “The more tools you have to work on a problem in the form of experiences or knowledge, the more new ways you can figure out how to solve it.”

  1. How To Write A Good Advertisement By Victor O. Schwab

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True to what it says on the cover, this book is like a short handy course in copywriting that you can use to brush your skills every now and then. It helps you tap into the psychology of the customers to understand what they want and then helps you present exactly that to them every time through your copywriting. 

Do you often wonder what is the sweet spot of an ad copy?

As per Victor O. Schwab, it is in the headline. 

The readers take a couple of seconds to read the headline and if that does not work for them, they most likely will not read any further. Turn to this book to learn how to make effective headlines for your copy and use the power of feelings that the consumers seek for the benefit of your product. 

  1. Predictably Irrational By Dan Ariely

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Not your regular copywriting book, this one gives insights into human behaviour and how it can be irrational yet predictable most of the time. This book will not only give you tips about writing a copy but also about successfully landing clients all the way through. While all copywriters read copywriting books and handbooks, this one gives an edge to you as a copywriter or a marketer as not every copywriter would read this. 

If you are planning to start your journey and land big clients soon, we suggest you give this book a read. 

Can you alter people’s perception about the product without really doing anything to the product itself?

Is there a difference between what people say they like and what they actually like?

Find out answers to all these questions and more in the book!

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Conclusion

Even though there is no end to the number of books one can read to improve their copywriting skills and advertising value in general. However, these five books will be a good starting point for you if you are new to the field or if you have been in the industry for years but are looking for a new headway. Keep yourself regularly updated with the trends in copywriting and these books will guide the rest of the way for you!

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Pooja Bhargava

Head of Operations at italics
Pooja is the head of operations at italics, a content marketing agency based in India. She manages content development and marketing for clients belonging to a wide range of industries. She is more than 8 years of experience in SEO content writing, copywriting, thought leadership and article writing. She is also a certified psychologist and an expert in analysing consumer behaviour to generate winning content

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