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Harsh Dutta

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Content is frequently authored, collated, and disseminated under stress. Thus, it is no surprise that with several content editors, demanding workloads, and tight deadlines, tiny errors may easily fall between the cracks for which content proofreading comes into the picture. To guarantee that the intended message reaches the intended audience, the writers devote significant time and effort to designing, developing, and implementing a content strategy. Therefore, common mistakes or a single typo can often erase…

Brands make significant efforts in the development of content marketing plan to compete in this highly competitive B2B marketing environment. Why? Content marketing is a very effective method of generating leads. Content marketing is a vital growth strategy for most organizations since it is one of the most successful techniques for increasing audience engagement, establishing your brand’s visibility, and generating sales. It is also one of the most cost-efficient strategies for increasing audience engagement. The…

Creating a blog has quickly risen to be one of the most common methods of earning money online. However, because everybody else is doing it does not imply that it is simple. First and first, in order to be a successful blogger, you’ll need to understand what blog ideas are the most lucrative. Fortunately, you have a plethora of alternatives to choose from to consider. Once you’ve identified a niche that aligns with your interests…

“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”— Robert Rose  From traditional to digital – media consumption in India has witnessed a paradigm shift towards the creator economy. The increase in internet access and the number of devices supporting digital media have enabled consumers to access the content of their choice.  In line with trends observed…

“Personal branding is all about building rapport at scale and rapport is one of the most fundamental sales techniques. Whether you call it personal branding or charisma, it’s a very powerful tool that veteran salespeople naturally employ to close more deals with less effort.” – Mark Roberge Digital technologies are clearly redefining how people and organizations market themselves today. We are living in times when India’s digital connectivity is expected to grow from 15 percent in 2014 to 80 percent access in 2034,…

For contemporary marketers, content strategy has become the marketing tactic of choice. If you want to get your ranks high up on the first page of Google, creating a good content strategy is the way to go. It should be high-quality content that compels the readers to spend time on your page while also connecting with it. This will help you gain an increased number of leads and conversion rates. Over the last 3 years,…

The best of art is witnessed if only one has the right tools. In fact, in the digital era of content marketing, the right content marketing tools are necessary as the paint is for a painter. Did you know that according to a Content Marketing Institute (CMI) survey, a whopping 91% of brands are using content marketing tools to create content that reaches their target audience? With the above data disclosed, it is clear to…

The entire marketing and advertising world has changed their nuances and have gone from traditional mediums to the digital arena. There is no denying that with the far-fetched reach of the digital world, SEO content writing can reach the masses in ways that the traditional mediums just couldn’t offer. Digital marketing and advertising are branches in themselves, and there are several aspects of getting it right. Those of you who are already closely associated with…

A worthy quote from the famous movie “Spider-Man” said, “with great powers come great responsibilities”. This is an apt way of starting this topic because all those of us who have stepped into the world of social media platforms have realized that it holds great power to communicate with the masses. Writing for social media is something that comes with a lot of responsibility and skills.  Importance of Social Media Writing The past few years…

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