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Pooja Bhargava

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The Instagram algorithm (like the Facebook algorithm) is a proprietary combination of parameters that helps the platform determine which material should be highlighted and pushed to the bottom of a user’s newsfeed. Still, in 2022, Instagram reintroduced the opportunity to view a curated list of recent posts from the user’s favourite accounts and the ability to browse the user’s feed chronologically. This reintroduction has changed the way the default feeds are visible on Instagram. The…

As a writer, one of the main challenges is keeping the readers engaged in their piece of writing. Failing to grab the reader’s attention would not go through the article even if it has a lot of exciting facts. Research for content writing is crucial to grab the user’s attention. Recent research has confirmed that the average span of attention has been reduced to eight seconds. Thus, it becomes essential to hook the readers in…

From the 1990s when blogs were used as online diaries to today, when they have become an integral part of an organization’s marketing strategy, the blogger’s journey has come a long way. Today, there are more than 1.7 billion websites on the internet and almost 600 million of them have blogs. In 2021, over two billion blog posts were published worldwide which means 5.7 million blog posts per day and 4,000 blog posts per minute.   So, what is a blog? A blog is a website that publishes…

Have you ever found yourself at crossroads being constantly nudged to choose between Content Marketing and Thought Leadership? Well, they both come with their own set of trump cards. It is a hard choice to make but with a better grasp on the pros and cons of the aforementioned, it can be an easier path to walk. They are both important to balance the ecosystem and keep things running without any hiccups. Understanding Thought Leadership…

Only uploading a post on every national or international holiday is the outcome of an inefficient social media content calendar. Your brand and its audience deserve better. A good, well-planned social media content calendar is supposed to do so much more than just be a part of the crowd and upload repetitive creatives. Planning and organizing your calendar demands attention to detail and good research. Simply knowing what occasion falls on which day isn’t enough…

A podcast is more than just YouTube without video. It’s a form of audio content that enables people like you and me to soar into becoming creators. If you’re wondering how to start a podcast, it has become easier than ever. Yet, people who are well-cemented in the field rarely, if ever, amplify the advantages and convenience of starting a podcast. Long answer short, to understand how to start a podcast, you simply have to:…

With an average reader’s attention span of 8 seconds, brands must market themselves successfully or lose the game before it starts. In an era where your audience is bombarded by information every moment of the day, it is crucial to set yourself apart from the noise and make sure you’re heard. Here are 10 ways for your brand to upgrade the way your email copywriting. Write a Strong Subject Line Why should the reader open…

David Ogilvy’s 1958 ad campaign for Rolls Royce was a supreme hit, with the headline-  “At 60 miles an hour, the loudest noise comes from the electric clock” This simple line set the brand apart from other car manufacturers and made Rolls Royce a timeless must-have for its buyers. This famous headline was followed by an emotional and detailed body copy, making the readers feel a part of the prestige and tradition of the Rolls…

You must be receiving tons of emails every day, and a lot of them remain unopened. Every day your inbox is filled with information that you may or may not require. So how do you judge the relevance of these emails? Through the email subject lines. Research has shown that 47% of marketers test different types of email subjects to see which one is working for them perfectly. This helps them optimize their email performance.…

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