Blog writing Tips to boost your blog’s performance – Let’s blog then!

Blog writing Tips to boost your blog’s performance – Let’s blog then!

In the current era of technology, blogging plays a key role as it helps in building value and credibility of any brand. And with emergence of blogging platforms such as Blogger, WordPress, Tumblr etc, setting up a blog has become easy and a popular choice.

But before delving further, let’s know what blog exactly is


What is blogging?

Short for your own personal space where you write… publish and share. Everything from your thoughts to establishing your views on matters that matter.

Blogs definitely have reshaped the web, impacted politics. It takes a verdict to put a person up or pull a person down. It has enabled a voice to millions of people, bringing them to a common platform.

But blogging in the current scenario has gone beyond just voicing your opinions. It has gained a business factor to it. It’s a great marketing tool as they provide a platform to share information with prospects and influences.

They are free and easy to setup too.

Writing a blog daily can give the visitors something to look forward to and can direct the attention towards your website. You can be the “voice of authority” people follow.

Here’s how blogging comes to your aid


Blog writing tips for business

One may know about blogging, but business blogging remains as a question in minds.

It a marketing tactic used to get your website more visitors/traffic. As mentioned before, blogging has grown up to be an important tool to get noticed.

While doing business blogging, you have to keep in mind the subject matter you have to write about. It should be related to your business. Your business blog has to talk about the business you are in.

The main difference between regular blogging and business blogging is the intent; A businesses blog is all about bringing in traffic that leads to traffic ~ making money.

The main reason behind blogging for your websites is so that the visibility of your website increases-not through only people searching for your website but also through the search rankings. The more relevant pages with actionable content you have the more your rankings increase. But you can’t just write about some random or abstract stuff and alienate your visitors-you want them to feel validated. Hence focused and targeted blogging comes to use.


What to ask yourself before you decide to go ahead-

Top 5 questions to ask before launching your first blog

It seems like a very exciting world to jump in, but let us remind you- blogging is no piece of cake. Personal blogging may seem hip and cool but business blogging means tough work. So before proceeding further, you should ask yourself-

  • Are you ready? How much do you know about the subject?
  • Do you have a plan? Is there a particular way you’d like to proceed in?
  • Have you built the brief? What is the focal point and where do you want to reach?
  • Have you come to a mutual consent through contract? Are there any prior businesses involved? Have you made their contracts?
  • Have you set yourself up to succeed? Have you paced your writings? Decided what tone would be beneficial for business?

Having a sound and well researched strategy will help you to go on the track. The stories of jumping in blind may make you want to settle with historical content, but a sound idea about how and why you want to blog would help you proceed further.

Now that you’ve asked and answered these questions, we can go to makings of a successful blog.


How to launch a successful blog

So you have your website and you know the importance of blogging for your business and you’re ready to take a plunge into business blogging-but how do you make it liked and received well by others?



First step to be taken is a full competition analysis. This includes:

  • Insight into what kind of content being made by the competitors such as the name of the website, the theme, the tonality, the frequency at which it is being produced, traffic levels. Be a fan of your competition and soon you’ll get an insight into what works for them and how can you separate your work from that.
  • The marketing techniques that are benefitting them. It may be highlighting a certain aspect of the blog, guest blogging, giving shout outs -you name it. It helps you gauge out which tools you would prefer to promote through.
  • A breakdown of the social scenario, including the types of content generated, shared and how, what kind of people are engaging in them. This will give you an insight on your audience.
  • SEO and traffic analysis of competition to see SEO wise where do they stand and where can you edge out. Things you need to know when you want to get a stronghold all to yourself.


This now include:

  • Branding- blog name, logo, design, development etc.
  • Traffic Generation: the content, SEO, page structure etc.
  • Utilizing BuzzzFeed to generate and bring traffic, actively follow and get an article published there.
  • Enlist into a community that caters into something similar to what you are blogging on. Utilize guest bookmarks too.
  • Building email subscribers through mails, newsletters, competition
  • In content call to action which would urge people to go forward with what you are providing them. Compelling call to actions work.
  • Enlisting Social media through wall posts, IG pictures, tweets for people to share and get insight into what you are. Also great involvement of audience can be ensured through this.

Let’s now go on to talk a little about the type and quality of content

what content should be consider

When you’re considering what content form you should produce you need to assess your resources. Going beyond the means of your resources is not a wise idea and can backfire if not executed.

You should consider the preferences and needs while producing content for them to consumer. Know whom you’re targeting this content to.

Food enthusiasts go to food blogs. Don’t give them blogs on techs as that would kill their interest over you.

You should be thinking about-what new does it add to my audience? The novelty factor should be there amongst the plethora of similar blogs. It should contribute to something unique yet familiar to what people have been getting.

As a last step, knowing how your content would platform on different platforms is an added advantage.

Now one can be a specific blogger, but that would limit your forte and your audience. Here’s how to be a maverick in almost anything


How to blog successfully about anything

To blog for a hobby, one can narrow himself down to whatever he feels like writing. But a business blogger should write about a plethora of topics pertaining to his business. To make it all seamless and having a single voice, here’s what one should keep in mind:

  • Questions should be asked and solutions should be provided. Every good blog contains a certain amount of questions which would keep the readers thinking “hey! Even I had this question in mind”.
  • Use available resources for natural research. Pursue the answers as if you were the reader themselves. Search for it using keywords, look out for Quora and see how others have answered to it. That might provide an inspiration to work upon.
  • A vision of what you’ve covered. After getting the correct amount of inspiration, visualize how would you want it to be, which tone would you use, how would you structure it. Conceptualize and put it into implementation.

But before that let’s start with the basics.

Perfect headlines for your blog post

perfect headlines of your blog post

After you write that stellar headline, here’s how to go about the rest of the blog.


1o simple steps to create a blog your audience will like

You have done a research on all blogs available related to your subject matter and must have made note on the disparity in terms of popularity. While some blogs are hot cakes on the traffic and social media portals ,some are damp squibs. You want to be the former, not the latter. So here are a few steps that will help you go about it.


Step #1: Identify your target audience.

The audience you’re writing for. A blog is a great way to build a new base as well as connect to your existing base. Remember, your blog must provide something for both the bases to make an impact and ensure that they’ll be visiting again.


Step #2: Choose your subject carefully.

Know your subject well. Know whether you’re comfortable writing about it. Choosing a subject isn’t easy. Be in the audience’s shoes and think about what they would like to read.


Step #3: Do your research.

After deciding on the theme, research extensively. Check out for the new trends on the topic. A well-researched blog post is an attractive blog post. People like reading about topics that contain facts and figures so as to give them assurance that it has been meticulously researched for them.


Step #4: Create a content calendar.

Many blogs have started with a bang only to falter in the midway. In fact it’s common for blogs to lose steam quickly. Don’t fall into that category. Set realistic goals on blog posts and plan ahead.


Step #5: Make your blog a feast for the eyes.

They say what is seen is retained more in the mind than what is heard. And we human beings are of a visual nature. Naturally we will get attracted to content which has visual supplementation. Add visuals, it’ll explain better and add aesthetic values.


Step #6: Make your blog search-engine friendly.

Have a keyword research. Decide on a good title. But don’t over stuff with the keywords. Make your content easy to be shared. Write something connected to the topic.


Step #7: Experiment with keywords.

Use alternate keywords to garner potential audiences. They will increase your reach. Think beyond the regular keywords and go for the synonymic keywords.


Step #8: Consider guest blogging.

After you have set up your blog, you need means to promote it. Guest blogging is a great way to ensure traffic to your website. It also gives the audience a glimpse of whatever you’re in to. Guest blog for similar blog topics. If you are looking for a post on the Technology site then you have to write keywords like Technology Business Write For Us.


Step #9: Show your readers appreciation.

Readers love it when bloggers show that they care. It makes them feel wanted. It can inspire confidence and make them feel they are a part of it. It also benefits you as they keep on talking about your blog to other places. Promotion guaranteed.


Step #10: Make calls-to action a top priority.

Call to actions are the main reason your blog is written-to supplement your business. Make the call to actions seem compelling yet subtle as to not feel gimmicky or forced upon. They should be given the importance they deserve.

Now let’s talk about the tonality


Blog Writing Tips with a personality

Writing with personality is no rocket science. In fact it comes to you easily

Blog Content Point

Alongside tonality, crisp writing is necessary.


To make the blog writing tighter

If your writing skill falters-heavens save your blog! Just joking. Here the three keys that ensure your writing is tight as synthetic leather on a hot summer day

  • Visuals are your friends. It’s more of the show, than tell. Help them visualize things and engross their interests through visual cues.
  • Write personal stories. They need to feel connected to what they are reading. Build that connect. Writing is an art of storytelling. Convey beautiful stories.
  • Make a statement. Get your facts correct. Build them up to put your point across. A well validated point gathers interest. Logic supplements a good point.

And finally..

Guest blogging – why you need it?



Blogging, if utilized well, can do wonders for your website. So, want to capture relevant audiences, increase your traffic and have higher rate of conversion … bookmark these pointers.


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Pooja Bhargava

Head of Operations at italics
Pooja is the head of operations at italics, a content marketing agency based in India. She manages content development and marketing for clients belonging to a wide range of industries. She is more than 8 years of experience in SEO content writing, copywriting, thought leadership and article writing. She is also a certified psychologist and an expert in analysing consumer behaviour to generate winning content

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