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Content Marketing

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Only uploading a post on every national or international holiday is the outcome of an inefficient social media content calendar. Your brand and its audience deserve better. A good, well-planned social media content calendar is supposed to do so much more than just be a part of the crowd and upload repetitive creatives. Planning and organizing your calendar demands attention to detail and good research. Simply knowing what occasion falls on which day isn’t enough…

A podcast is more than just YouTube without video. It’s a form of audio content that enables people like you and me to soar into becoming creators. If you’re wondering how to start a podcast, it has become easier than ever. Yet, people who are well-cemented in the field rarely, if ever, amplify the advantages and convenience of starting a podcast. Long answer short, to understand how to start a podcast, you simply have to:…

With an average reader’s attention span of 8 seconds, brands must market themselves successfully or lose the game before it starts. In an era where your audience is bombarded by information every moment of the day, it is crucial to set yourself apart from the noise and make sure you’re heard. Here are 10 ways for your brand to upgrade the way your email copywriting. Write a Strong Subject Line Why should the reader open…

As one of the effective ways of growing businesses, content marketing can be challenging – especially when there are many strategies available. It’s easy to lose sight of the ones that truly matter, which costs time and money. In this article, you will learn the 15 best content marketing tricks for your next campaign. Let’s check them out. 1. Have a Capable Website The first must-have in your content marketing strategy is a website. It’s…

More than 70 per cent of the consumers prefer to know about a company, its products and services through an article or blog, instead of traditional marketing and advertising. If that doesn’t say enough about why content marketing works and its effectiveness, we don’t know what will. Of course blogs and articles are not the only tools of content marketing that companies have been leveraging. Tools like videos, social media engagement and many others are…

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