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Only uploading a post on every national or international holiday is the outcome of an inefficient social media content calendar. Your brand and its audience deserve better. A good, well-planned social media content calendar is supposed to do so much more than just be a part of the crowd and upload repetitive creatives. Planning and organizing your calendar demands attention to detail and good research. Simply knowing what occasion falls on which day isn’t enough…

With an average reader’s attention span of 8 seconds, brands must market themselves successfully or lose the game before it starts. In an era where your audience is bombarded by information every moment of the day, it is crucial to set yourself apart from the noise and make sure you’re heard. Here are 10 ways for your brand to upgrade the way your email copywriting. Write a Strong Subject Line Why should the reader open…

According to studies, the Digital Marketing sector is growing at a rate of 25-30% in India annually. Currently, 700 million Indian users are online as of 2020 and this is expected to grow to 974 million in another 4-5 years. India also has the World’s largest Facebook population. All these facts coupled with better internet infrastructure has led to the growth of digital marketing. By definition, digital marketing is marketing through online platforms like social…

Do you believe that social media marketing is the only effective digital marketing channel and email marketing is dead? Well, you are about to have this belief challenged. Let’s look at it from a different perspective. Global email users in 2019 were estimated to be around 3.9 billion in the year 2019. On the other hand, Instagram, one of the most popular digital marketing channels for most brands, announced 1 billion active users per month…

Have you been working on SEO for your website for ages but are still unable to make your content rank? Chances are, you are making some common mistakes. Google keeps updating its algorithm to make sure that only web pages with top quality content rank first on its result page. It also considers more than 200 factors to rank results from web pages. And the sad truth is that although there are billions of web…

Smartphones have led to the growth of video-based content consumption by more than 100 per cent. Social media has given birth to many content creators who create relevant and informative content in various formats including videos using some amazing DIY video making tools. In fact, even digital marketers are increasingly using videos for brand promotions and advertising. One of the major reasons more and more people are creating video content so easily these days is…

As per a global survey conducted by HubSpot in 2019, more than 60% of brands, companies, and marketers are spending time actively learning more about and performing Search Engine Optimization (SEO) for their products and services. To put it simply, these days businesses are spending more and more on digital marketing and advertising, even when compared to TV advertising and print media combined. Following the top digital marketing blogs is the need of the hour. In…

Almost five million blog posts get published on the internet every day. Among all internet users, more than 75% of people spend time regularly reading blogs and consuming content. What this tells us is that blogging for the masses is a trending subject these days. If so many people are involved, it definitely isn’t for an altruistic reason only. Sure it is a great platform to reach out, help, connect, and influence people. But it…

More than 75 percent of people on the Internet read blogs these days, as per Statista. This means that whatever you post on a blog has a prospective audience of more than 3 billion people. It not only helps the people who come looking for solutions to the topics that one may be blogging about, but also the one blogging. It does not matter whether you are an individual blogger/influencer, a brand or a company…

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