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Only uploading a post on every national or international holiday is the outcome of an inefficient social media content calendar. Your brand and its audience deserve better. A good, well-planned social media content calendar is supposed to do so much more than just be a part of the crowd and upload repetitive creatives. Planning and organizing your calendar demands attention to detail and good research. Simply knowing what occasion falls on which day isn’t enough…

A podcast is more than just YouTube without video. It’s a form of audio content that enables people like you and me to soar into becoming creators. If you’re wondering how to start a podcast, it has become easier than ever. Yet, people who are well-cemented in the field rarely, if ever, amplify the advantages and convenience of starting a podcast. Long answer short, to understand how to start a podcast, you simply have to:…

With an average reader’s attention span of 8 seconds, brands must market themselves successfully or lose the game before it starts. In an era where your audience is bombarded by information every moment of the day, it is crucial to set yourself apart from the noise and make sure you’re heard. Here are 10 ways for your brand to upgrade the way your email copywriting. Write a Strong Subject Line Why should the reader open…

David Ogilvy’s 1958 ad campaign for Rolls Royce was a supreme hit, with the headline-  “At 60 miles an hour, the loudest noise comes from the electric clock” This simple line set the brand apart from other car manufacturers and made Rolls Royce a timeless must-have for its buyers. This famous headline was followed by an emotional and detailed body copy, making the readers feel a part of the prestige and tradition of the Rolls…

For contemporary marketers, content strategy has become the marketing tactic of choice. If you want to get your ranks high up on the first page of Google, creating a good content strategy is the way to go. It should be high-quality content that compels the readers to spend time on your page while also connecting with it. This will help you gain an increased number of leads and conversion rates. Over the last 3 years,…

You must be receiving tons of emails every day, and a lot of them remain unopened. Every day your inbox is filled with information that you may or may not require. So how do you judge the relevance of these emails? Through the email subject lines. Research has shown that 47% of marketers test different types of email subjects to see which one is working for them perfectly. This helps them optimize their email performance.…

Remember how they said every cloud has a silver lining? The only good thing that has come out of this covid situation is the rise in new businesses. The world is online now. Social Media has right about everything – big brands, small businesses, portals for online shopping, media visibility, and promotions! So it has become easy to identify your target audience, anticipate their needs and create a demand for the product. However, a B2B…

Marketing has grown immensely over the years, from print ads to social media. Content has always been the focal point of marketing. With changing technology, video content marketing has gained momentum. Content marketing in its purest form is nothing but the production and online distribution of content that is educational and informative in nature. It began with the television and is the king on social media platforms now. What is Video Content Marketing Video content…

The best of art is witnessed if only one has the right tools. In fact, in the digital era of content marketing, the right content marketing tools are necessary as the paint is for a painter. Did you know that according to a Content Marketing Institute (CMI) survey, a whopping 91% of brands are using content marketing tools to create content that reaches their target audience? With the above data disclosed, it is clear to…

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