More than 70 per cent of the consumers prefer to know about a company, its products and services through an article or blog, instead of traditional marketing and advertising. If that doesn’t say enough about why content marketing works and its effectiveness, we don’t know what will. Of course blogs and articles are not the …
Do you believe that social media marketing is the only effective digital marketing channel and email marketing is dead? Well, you are about to have this belief challenged. Let’s look at it from a different perspective. Global email users in 2019 were estimated to be around 3.9 billion in the year 2019. On the other …
Have you been working on SEO for your website for ages but are still unable to make your content rank? Chances are, you are making some common mistakes. Google keeps updating its algorithm to make sure that only web pages with top quality content rank first on its result page. It also considers more than …
Smartphones have led to the growth of video-based content consumption by more than 100 per cent. Social media has given birth to many content creators who create relevant and informative content in various formats including videos using some amazing DIY video making tools. In fact, even digital marketers are increasingly using videos for brand promotions …
As per a global survey conducted by HubSpot in 2019, more than 60% of brands, companies, and marketers are spending time actively learning more about and performing Search Engine Optimization (SEO) for their products and services. To put it simply, these days businesses are spending more and more on digital marketing and advertising, even when …
Did you know that as per Demand Metric, content marketing is three times as effective in lead generation as compared to other methods of outbound marketing? Some of the top content marketing examples have made this very clear. And the cherry on top is that it costs at least 60 per cent less as compared …
Almost five million blog posts get published on the internet every day. Among all internet users, more than 75% of people spend time regularly reading blogs and consuming content. What this tells us is that blogging for the masses is a trending subject these days. If so many people are involved, it definitely isn’t for …
More than 75 percent of people on the Internet read blogs these days, as per Statista. This means that whatever you post on a blog has a prospective audience of more than 3 billion people. It not only helps the people who come looking for solutions to the topics that one may be blogging about, …
In today’s times, more than 90% of journalists rely on an online press release for new stories. Multiple times, brands have admitted that they are able to reach a larger and more focused audience with the help of a press release. With the advent of the age of social media, millions of people rely on …