Email marketing is one of the most popular marketing strategies used by the brands to reach their prospective customers. In fact, it has the highest ROI, generating revenue of about $38 with every $1 spent. Email marketing is a platform where you already know your users and it just takes a good marketing approach to …
SEO and content writing go hand in hand. A systematically formulated content with relevant keywords has better search engine visibility and therefore, has more clicks-though rates and better ROI. There is a lot of content over the internet; however, not all are relevant to the readers. If you want to increase your brand’s conversion rates, …
For the majority of the people, Content Writing and Copywriting is the same thing. However, there lies a vast difference between the two. It is true to say that both ways of writing focus on enhancing the marketing and branding strategies of a business by providing valuable information to the readers. Nonetheless, there are subtle …
In today’s modern era, every business has its own website. Your online presence ensures that you can effectively reach out to your target audience, wherever they may be. It is your living presence on the internet. No one will ever want to navigate through a boring and outdated website with outdated information. Innovating your website …
Every word you write about your brand is content. Anything that describes, reviews or criticizes a brand is content. Every line which is written down for the brand is content. This makes content, one of the most powerful agents, to build or break a brand. People will believe the content you are generating more easily …
With the growing relevance of social media in the business world, Social Media Optimization (SMO) has become important in order for brands to connect easily with customers. Social Media Optimization, as a part of digital marketing, uses social media as an efficient way to establish a brand’s online presence on social media platforms such as …
For any online business to grow, having good traffic to the website is a must, and it is also an easy measure to analyze how well the company is doing. To gain traffic in a small time-frame you need to advertise and reach out to your target audience. With so many social media platforms and …
When you are a content marketer looking for the best ways to create quality content for your B2B or B2C organization, the context remains the same although the approach might slightly vary. Let’s all admit that content creation is no easy task. It takes a lot of effort and time to create a good piece …
Cold email is an unsolicited email that is sent to the potential prospects without any prior contact or meeting. It can be sent by anyone be it students mailing for internships, graduates mailing HR for job vacancies, salespersons mailing companies to enhance sales, marketers sending emails to gain publicity and traction for their products, etc. …