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As one of the effective ways of growing businesses, content marketing can be challenging – especially when there are many strategies available. It’s easy to lose sight of the ones that truly matter, which costs time and money. In this article, you will learn the 15 best content marketing tricks for your next campaign. Let’s check them out. 1. Have a Capable Website The first must-have in your content marketing strategy is a website. It’s…

According to studies, the Digital Marketing sector is growing at a rate of 25-30% in India annually. Currently, 700 million Indian users are online as of 2020 and this is expected to grow to 974 million in another 4-5 years. India also has the World’s largest Facebook population. All these facts coupled with better internet infrastructure has led to the growth of digital marketing. By definition, digital marketing is marketing through online platforms like social…

Would you like to know what a Podcast is? In simple words, a Podcast is an audio programme, just like a radio talk show, but it is unlike any radio talk show. It is a series of episodes, of vocalized words, which a listener can download on his/her personal stratagem and listen to it anywhere at any time. The purpose of a Podcast can be to deliver a measure of encouragement to the listeners to…

More than 70 per cent of the consumers prefer to know about a company, its products and services through an article or blog, instead of traditional marketing and advertising. If that doesn’t say enough about why content marketing works and its effectiveness, we don’t know what will. Of course blogs and articles are not the only tools of content marketing that companies have been leveraging. Tools like videos, social media engagement and many others are…

Do you believe that social media marketing is the only effective digital marketing channel and email marketing is dead? Well, you are about to have this belief challenged. Let’s look at it from a different perspective. Global email users in 2019 were estimated to be around 3.9 billion in the year 2019. On the other hand, Instagram, one of the most popular digital marketing channels for most brands, announced 1 billion active users per month…

Have you been working on SEO for your website for ages but are still unable to make your content rank? Chances are, you are making some common mistakes. Google keeps updating its algorithm to make sure that only web pages with top quality content rank first on its result page. It also considers more than 200 factors to rank results from web pages. And the sad truth is that although there are billions of web…

Smartphones have led to the growth of video-based content consumption by more than 100 per cent. Social media has given birth to many content creators who create relevant and informative content in various formats including videos using some amazing DIY video making tools. In fact, even digital marketers are increasingly using videos for brand promotions and advertising. One of the major reasons more and more people are creating video content so easily these days is…

As per a global survey conducted by HubSpot in 2019, more than 60% of brands, companies, and marketers are spending time actively learning more about and performing Search Engine Optimization (SEO) for their products and services. To put it simply, these days businesses are spending more and more on digital marketing and advertising, even when compared to TV advertising and print media combined. Following the top digital marketing blogs is the need of the hour. In…

Did you know that as per Demand Metric, content marketing is three times as effective in lead generation as compared to other methods of outbound marketing? Some of the top content marketing examples have made this very clear. And the cherry on top is that it costs at least 60 per cent less as compared to the traditional outbound marketing measures taken by brands. Over the years, brands and marketers have moved from direct product…

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