Be it big or small, businesses have now started identifying the importance of content marketing. So much so, that 56% of B2B and 62% of B2C businesses now outsource their content marketing activity, and rightly so! When compared with traditional marketing programs, the cost of content marketing is lesser by 62% and generates three times the volume …
Google RankBrain is a machine learning-enabled artificial intelligence system that assists Google with processing its search results. While the algorithm had already been launched in April 2015, it was officially announced in October 2015 through a Bloomberg news article. It is Google’s third most important ranking signal. According to Google analytics, RankBrain affects a significant …
If you are under the notion that Facebook, Twitter, and Instagram are the go-to platforms to establish your brand presence, then think again. Since Facebook’s acquisition of Instagram and the monopolization of promotion policies that followed, Pinterest has become digital marketer’s new best friend, and for good reason. While Twitter offers an average retweet hit …
In this ever-transforming industry, it is vital you stay informed and updated on all the recently developed business trends to run a profit-making company. Earlier, promoting your business was costly and limited to radio, TV, and print ads that only reached a certain population. However, things have changed drastically today as you can get in …
It is a well-known fact that SEO and content writing go hand in hand, fit together and work well together. If you want to increase the web traffic to your blog or website, you ought to work and right smart. SEO content is content framed to improve your websites’ search engine rankings and drive your …
Content marketing demands an upgrade every now and then for prosperous results. These upgrades can be your New Year resolutions as you enter 2018. By fixing plans and strategies, you can succeed as there are 12 months available to accomplish set targets. Coupled with the excitement and the hope of having a better life in …
Consumers who aren’t willing to buy your services or are largely unsure whether to buy or not can easily fall for your products if you present a well-written marketing case study. The prospects usually want benefits, not features. If you list a myriad of benefits without providing proof, it would be like drawing lines in …
With increasing talent and competition among companies, it is only desirable and recommended to have a strong content marketing hub. Not only because it promotes the brand, but also because it genuinely makes people aware of what the company provides them with, and helps engaging more people. A few things, if taken care of, can …
Creating good content for your website or forum isn’t always about achieving high SEO rankings by using the correct or conspicuous keywords. The purpose of putting out exceptional content is to make the customers or users want to be working with you because of the quality of the content on your webpage. Creating bland and …