If given a choice between spending $1000 for contentor $1000 for a sponsored campaign on Instagram, marketers will usually choose the second option. Despite the presence of successful case studies that prove the long-term business value of a content strategy, the natural inclination of any business marketer is to prefer spending on activities that generate …
All the social media marketing campaigns are carried out to reach varied audience, show and sell the products and services. And for that, we blindly start affirming our presence in all social media channels. We increase the number of posts to ensure that we are being seen and heard. But this is just one part …
Have you ever longed for an ambiance, of which, every element gives you a soothing environ for developing creative content? A dark room where nobody or nothing disturbs, a low hum of the coffee house, a quick dictionary to find just the right word, a simple platform with nice templates to design visual creatives like …
Movies based on advertising have been in the trend for a long time. Sought as the one of the most powerful mediums of expression movies are a sure shot way to communicate the language of advertising to the masses. The contribution of advertising on our daily life has been immense from billboards, posters to fliers …
“A brand manifests itself in the minds of consumers.” The process of transforming products and companies into known entities is what branding essentially is. A brand is, however, more than the presentation of logos and symbols in promotions. In simple words, brands are something that people can retain in their minds for a long time. …
The text used in advertising is the medium to connect with audience. Since, the amount of content that can be put in advertisements is limited it is required by the advertisers to strike a chord with the audience within a span of few words. This is where Copywriting comes into play. Copywriting is the composition …
Last two decades have been revolutionary if we talk about the content on the internet. Everyone wants their content to be seen in the first page of any search engine. This has led to the development of a new field of Content Marketing, i.e., Search Engine Optimization or SEO. SEO depends on the keywords that …
Facebook is being actively used from a school going kid to a CEO. What keeps people coming back to Facebook since its inception is the kind of creative content posted on the social networking giant page. Facebook has revolutionized the way we perceive communication, advertising and marketing. With 80% of the social network user base …
So the last time when we talked about Website Content Writing, the conversation was peppered with the mention of three letters that may seem random but put together form the crux of Digital Marketing. After all, how often you’re talked or searched about is what SEO is. The more people search about you, the more you …