Content marketing is booming. The 2016 BuzzSumo study proved that the future of content is more, not less. The content marketing industry is speculated to touch $300 billion by 2019. The importance of native content marketing increased with the growing trend of Internet users blocking ads on their devices, making it difficult for businesses to …
With over 500 million members, LinkedIn is popular and recommended professional social network. Social media is a strong platform for generating business leads, and LinkedIn is the top contender. The professional network can be utilised to create business contacts, which can turn into business sales in the long run. Creating a profile is the basic …
No. Nada. Never! Content marketing is primarily based on textual content. Later, videos, images, infographic and other graphical content became part of the content marketing lexicon. It isn’t illogical to doubt the merits of Content Writing when the evidence before us tilts in favour of video content. Let’s see few statistics. Videos perform better for …
If given a choice between spending $1000 for contentor $1000 for a sponsored campaign on Instagram, marketers will usually choose the second option. Despite the presence of successful case studies that prove the long-term business value of a content strategy, the natural inclination of any business marketer is to prefer spending on activities that generate …
All the social media marketing campaigns are carried out to reach varied audience, show and sell the products and services. And for that, we blindly start affirming our presence in all social media channels. We increase the number of posts to ensure that we are being seen and heard. But this is just one part …
Have you ever longed for an ambiance, of which, every element gives you a soothing environ for developing creative content? A dark room where nobody or nothing disturbs, a low hum of the coffee house, a quick dictionary to find just the right word, a simple platform with nice templates to design visual creatives like …
Movies based on advertising have been in the trend for a long time. Sought as the one of the most powerful mediums of expression movies are a sure shot way to communicate the language of advertising to the masses. The contribution of advertising on our daily life has been immense from billboards, posters to fliers …
“A brand manifests itself in the minds of consumers.” The process of transforming products and companies into known entities is what branding essentially is. A brand is, however, more than the presentation of logos and symbols in promotions. In simple words, brands are something that people can retain in their minds for a long time. …
The text used in advertising is the medium to connect with the audience. Since the amount of content that can be put in advertisements is limited it is required by the advertisers to strike a chord with the audience within a span of few words. This is where Copywriting comes into play. Copywriting is the …