With the growing relevance of social media in the business world, Social Media Optimization (SMO) has become important in order for brands to connect easily with customers. Social Media Optimization, as a part of digital marketing, uses social media as an efficient way to establish a brand’s online presence on social media platforms such as …
For any online business to grow, having good traffic to the website is a must, and it is also an easy measure to analyze how well the company is doing. To gain traffic in a small time-frame you need to advertise and reach out to your target audience. With so many social media platforms and …
When you are a content marketer looking for the best ways to create quality content for your B2B or B2C organization, the context remains the same although the approach might slightly vary. Let’s all admit that content creation is no easy task. It takes a lot of effort and time to create a good piece …
Cold email is an unsolicited email that is sent to the potential prospects without any prior contact or meeting. It can be sent by anyone be it students mailing for internships, graduates mailing HR for job vacancies, salespersons mailing companies to enhance sales, marketers sending emails to gain publicity and traction for their products, etc. …
The advent of social media has given us countless options for creating and marketing content. So much so, that online blogging has evolved into a full-time role of its own. While anyone with an internet connection and flair for writing can now set up a full-functioning online blog, to write and deliver content that engages …
Content marketing is one of the most practical and useful digital marketing techniques that your brand can utilise to reach and engage more customers. You can effectively use content marketing to showcase your domain knowledge to attract a clearly defined and niche audience to your site. When a prospective customer finds your content relevant to …
The world of blogging has many participants. So much so, that at present, there are as many as 152 million blogs on the internet today. However, only a few among them are famous. While blog writing is something that anyone can start, maintaining it such that it has a dedicated readership requires more tact. This …
Be it big or small, businesses have now started identifying the importance of content marketing. So much so, that 56% of B2B and 62% of B2C businesses now outsource their content marketing activity, and rightly so! When compared with traditional marketing programs, the cost of content marketing is lesser by 62% and generates three times the volume …
Google RankBrain is a machine learning-enabled artificial intelligence system that assists Google with processing its search results. While the algorithm had already been launched in April 2015, it was officially announced in October 2015 through a Bloomberg news article. It is Google’s third most important ranking signal. According to Google analytics, RankBrain affects a significant …