Content marketing demands an upgrade every now and then for prosperous results. These upgrades can be your New Year resolutions as you enter 2018. By fixing plans and strategies, you can succeed as there are 12 months available to accomplish set targets.
Coupled with the excitement and the hope of having a better life in the coming year, it gives you enough confidence to stick to the resolution and create strategies. That is why New Year is one of the ideal times to make marketing strategies. It is also a worldwide holiday and it will be easier to reach the crowd and the market than other times.
However, only a strong marketing policy can help you survive the competition to carry the weight of the internet with spectacular content and here are six content marketing resolutions that can help you build one today.
1. Make The Content More Interesting With Visual Treats
A picture alone cannot speak for the content writer’s thoughts and the words are sometimes not enough to convey the message. Apparently, a human brain is capable of processing pictures faster than processing words, and hence adding visuals to your content can make the blog look colorful and reading a 2000 word article becomes not so tedious.
Tech statistics indicate that 100 million hours of video content are either played or downloaded per social media platform. Be it while shopping on online stores or browsing for reviews of gadgets or restaurants, people first look for an interactive visual content that offers better and easy understanding.
Information can be relayed in several innovative and colorful ways like in the form of a webinar or an interview or even giving usage tips helping those who cannot keep up with the words.
2. Mobilize More Engagement
Engaging content can mean different things to different people. Content marketers often lose track with the preparation and display of content which might make the content attract few people. Try to engage content leads to get a positive statement from the readers and also work towards effective endorsement by sharing the content on media platforms. Hence, it is very important to impress the readers and observe the sentiments displayed by them.
Posting content frequently on the blog can become an effective aid to the task. Writing a blog can be viewed as an constructive and easy way to display your research and knowledge skills which can be made available to a mass audience. Recycle and update the already existing content to prevent it from becoming stale.
Planning in the 11th hour for your blog can have a very disastrous outcome. If the content is for the sake of engaging the readers, it might not be the best and can have an opposite effect. Hence, planning ahead of your regular posting schedule is best for the business. Split up the work and make use of the available time in order to feel in control.
3. Sales Pitches And Redirections
Well defined content and pictures are an effective way to make advertisements and redirect the readers onto a different task. A blog exists for the sole purpose of making your brand visible in the market. This has now become an easy way of making money. However, these are the benefits and reasons from your perspective. People resort to blogs for only two reasons, to seek information and entertainment.
If you are making your product through ads and sales pitches, it might destroy their purpose and result in the loss of audience. Hence, it is best to come up with a plan to seek the audience and retain them meanwhile spreading knowledge about the specific services of the blog.
Most of the blogs follow the 5:1 tactics, 5 for the readers and 1 for you, which is able to benefit both the sides. If it is written with an SEO perspective, it can help you mobilize traffic. This is also done by providing links to similar content or suggesting similar articles, and downloads. This will establish a serious relationship between the readers and you, leading to increased trust in your content and thereby retain your readership. A call to action strategy is a sure hit plan in cases like these.
4. Make Sure The Content Is Always In Its Best Possible Form
Updating your website to keep up with current trends of the market and reader’s interest has a key role to play in your success. To achieve this, the navigation of the web link and the functioning of the website has to be kept under regular tabs. Depending on what keywords get more hit and analysis of traffic direction, content can be broken into pieces and modified on regular basis to advance on the search list. Keep changing the background and presentation of the blog to keep it attractive and new..
5. Annex The Content To The Latest Gadget Or Industrial Trend.
Usually, people always prefer easy access to getting quality content. Hence it is very important to link your words and visuals onto the latest tech or social media platforms like mobile applications. Anything and everything can be accessed via mobile applications and making your blog adapt to these will make a huge difference to your business.
Readership can be promoted very easily through this because almost everyone in the world owns a mobile phone… Sticking your market strategy to what people follow the most is one way diverting the attention of the crowd towards the blog. The concept of the live video is a very good format for promoting your business. You can get more involvement and sign-ups very easily.
Developing tie-ups with industries for help in endorsements, or seeking the help of influential people of the society will also help you increase your readership. Sometimes, who endorses your brand also matters. Take advantage of other people’s popularity and make them tools to your success.
6. Build An Annual Plan And Stick To It
New resolutions are built on the oath that you take.. Build an annual budget and input plan describing how much content is to be delivered for every fixed term. Also, think about the amends in advance so that chaos can be avoided during times that require immediate upgrades. By setting a goal on where you need to be at the end of every month, it will be easier to meet the target which will eventually sum to your final goal. This is one sure hit strategy to ensure good marketing and crown mobilizing which can help you survive the competition at all times.
The outcome of any business can be predicted through the existing data. By analyzing this data, a pattern can be established which will help devise a plan for the coming year. By adopting new amends as time progresses; both name and fame will be entitled to you, and this is the most important resolution to make.