Case Study


About Upgrad

UpGrad is India’s largest online higher education company, providing tech education to Indian as well as international working professionals and students.


What Client Wanted

An association that has lasted for more than 3 years, UpGrad aspired plethora of content, from SEO-based content, thought leadership and informative articles. UpGrad was looking to create a pool of articles that would disperse education-related content and tips for aspiring students.


What We Delivered

Over the past years, italics has enabled communication for UpGrad at many levels. We have created SEO-friendly articles that have answered most basic questions of aspiring students to helping them discover right courses to upgrade their skills. Moreover, italics has delivered advanced content on emerging technologies like AI, machine learning, data science, analytics, digital marketing and more.

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