Content marketing is booming. The 2016 BuzzSumo study proved that the future of content is more, not less. The content marketing industry is speculated to touch $300 billion by 2019. The importance of native content marketing increased with the growing trend of Internet users blocking ads on their devices, making it difficult for businesses to reach any audience segment with traditional forms of online advertising.
Initiating a content marketing plan is an uphill battle without the right investment in tools. In this article, we have shared a list of content marketing tools.
Content Marketing Tools
Copify is an on-demand content generation platform. If you don’t have writing skills and don’t want to invest in an in-house team, Copify helps in researching, drafting, editing and designing publishable content. You only get quality and impressive content as they have a rigorous qualification process for copywriters.
BuzzSumo offers analytics-driven insights to find out influencers in an industrial niche. It reveals the social stats and trending content of influencers based on your search terms. It not only helps to understand performing content but helps you discover blogs or channels where you can advertise and generate revenues.
It is one of the highly recommended inbound marketing platforms. The HubSpot tool contains loads of methods for running sales and marketing campaigns, analysing landing pages, and monitoring engagement for published content. You can schedule messages and discover social media analytics. The HubSpot tool is a comprehensive content marketing platform.
#4 Trap It
Trap It is a social selling and employee advocacy tool with which you can sell products or services through social content and create a buyer journey process. You can educate and engage the customers through every stage of the product purchase journey. You can organise the social content of the company and use the tool’s artificial intelligence to discover insights and trends.
If you have a blog on the WordPress CMS, installing the Yoast SEO plugin is essential. Yoast, in the last couple of years, has become the topmost SEO solution for on-page SEO activities. On-page SEO is an unavoidable component of content marketing. Yoast has a native integration with Elementor, so, if you you’re relying the WordPress website builder, you might want to check that out.
PRWeb is a syndication platform through which you can distribute press releases about a company products or services. The search engine optimised press releases are shared with 250,000 opt-in news subscribers, 30,000 journalists and 3 million monthly website visitors. It is easy to create the press release, distribute it through the platform and monitor the impact of the distributed press releases.
Effective content marketing is based on resources employed to improve the marketing strategies. Pocket is an app that allows you to save articles, videos and other resources to view later. The app curates preferred information from apps like Zite, Flipboard, Twitter and 300+ other apps.
#8 Meme Generator
Add comical spin to your content with the Meme Generator app. Memes are a good marketing gimmick to create and share viral-worthy content. You can check out some of the memes generated by the app and the kind of traction they gained on the web.
Content marketing isn’t dependent on textual content solely. Visual.ly helps to create stunning data visualisations through an infographic. The Visual.ly marketplace has designers and marketing experts to help with graphic designing. The marketplace already hosts over 40,000 infographics. Infographic marketing is a growing trend in content marketing. You can also explore PowToon to create animated videos and presentations.
If you want journalistic writing, Skyword can help. They have an exclusive partnership with Thomson Reuters for business intelligence, an active marketplace of 20,000 professional writers and partnership with Bigstock Imagery for stock images.
Small to medium businesses is an editorial platform that helps with initiating and managing an entire content marketing lifecycle. Shareist consists of tools that help businesses to create content, embedded with images, videos and backlinks. The content piece can be exported for publication anywhere, such as email newsletters and eBooks.
If you want pre-written copyright free content ready for publication, check out NewsCred. The enterprise content development platform gives businesses access to 2,500 sources which include textual articles, videos and images to create a steady stream of publish-worthy content. You can buy the content directly from the platform, and the writer/company who wrote the content receives the payment directly.
Creating quality content isn’t enough if you don’t have the right avenues to distribute the content for better visibility and engagement. Outbrain focuses on content distribution for any content type – text, video, or infographic. What Outbrain does is a partner with publication channels for promoting client content. The publication channels are both local and international in nature.
#14 Clear Voice
Clear Voice is a workflow software with marketplace capabilities that gives businesses the ability to brand themselves via a collaboration between content creative providers and publishers. They strategize a complete content marketing cycle and use their in-house content intelligence tools to manage a campaign.
Harvest is a time tracking tool, and you need that for content marketing to track the time spent on its strategies and execution. It helps you and the team to understand the time spent on tasks and how the marketing process is shaping up.
Trello is a wonderful networking and collaboration tool for an in-house team and remote teams. You can organise everything from ideas to media or any other discussion. You can streamline the content publication pipeline and receive real-time feedback on the content ideas to pursue. Teams can come on board with Trello and discuss ideas.
MailChimp is one of the oldest email marketing platforms. If you have a legitimately acquired email database, you can import it to MailChimp and send emails containing newly published content pieces or engaging content marketing options like podcasts or webinar invites.
Endnote: There are tons of content marketing tools available in the market. These 17 are our hand picked tools that can jump start your content marketing campaign.