“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost

The last few years have seen a major paradigm shift in the way people market and advertise their brand and products. Ever since the inception and spread of the world wide web, the modes and means of transferring relevant content and information has drastically changed. These days almost everyone has become privy to absorbing and downloading content that is SEO friendly content that is available on the online platforms. This is why as a brand it has become extremely important to give out content that fulfils the quality standards of both the audience and the search engines. 

In the day and age of digital marketing most people feel that while they work on optimized content that works wonders on the search engines, it is not possible to satisfy the customers as well. But, in all honesty, satisfying both is equally easy as long as it is done in the right way. There are also some people who feel that just because the content is SEO friendly, it is not user friendly. This is a misconception that has affected a great deal of brands and the one way of making an impact in the digital content-hungry world is to work on content that is meaningful and relevant owing to the current times.

We shall take a look at some of the most important factors to keep in mind when wanting to create SEO friendly content. Keep these tips in mind and you will be well on your way to writing content that is relevant.

Choose the right keywords

These days most of the content that is found online is such that promotes thought leadership but at the same time leans towards the aspect of satisfying the search engines. When you are putting up content it is crucial that you look for the right keywords that are being searched at that time, so that when a person looks for something your content is displayed. While working on SEO friendly content make sure that you keep in mind the volume search index of a keyword and only then decide to include it.  Focus on long-tail keywords that give you a high ranking on the SERP.

Use keywords in new ways on Quora

 One really beneficial way to write SEO friendly content is to work on a variety of keywords that can be used to write Quora questions and answers. Several variations of the target keywords can be used in different ways to help your content rank on the search engines.

It is very important to have content that is defined when it comes to giving a proper introduction, the main body and in the end the conclusion. As long as your content sticks by a proper content structure, it will help in increasing the digital footfall.

Catch their attention with catchy titles and headlines

The power of saying almost everything with just a few words can be fulfilled with the help of descriptive titles and headlines that are catchy and attractive. Titles and headlines are mostly written with the aim of attracting the search engines attention and if you can use a trending keyword aesthetically in them it helps in making the content more SEO friendly content.

Make the URLs SEO friendly too

No matter how well your content is written if it is not backed by an SEO friendly URL, it will not make much of a digital impact. URLs that are SEO friendly provide a better user experience. It is critical to use a relevant keyword and make sure that you limit the URL to 60 characters and most importantly keep your URLs simple, compelling and relevant. With an SEO friendly URL, your content will have the complete package of being called SEO friendly content.

Keep the content short and simple

It is easy to get carried away while writing content when it comes to length. One major factor that makes content SEO unfriendly is writing paragraphs that are lengthy. It is important to make every paragraph relevant and meaningful and this is why it is advised that you write short paragraphs that have just about 2 to 3 sentences. Doing this makes your content easily readable by the search engines and that is what you need to make your content SEO friendly.

Provide SEO optimized meta descriptions

How do you compel a reader to read what you have written on the internal pages of your website? The only way of doing that is by ensuring that you create meta descriptions that are appealing and informative at the same time. Whatever your target keyword is to write content needs to be used in the most aesthetic manner in the meta description if you are looking to make SEO friendly content.

Images optimize and speak

They say that a picture says a thousand words and this holds true for digital content as well. Using images that are optimized will help in making your SEO content writing more friendly. Google may not know how to interpret the content that is written on an image but the image descriptions that you choose to write will help Google read and understand your keyword-optimized images.

Add links that are relevant & make sense

When working on content one way of making it more SEO friendly content is to ensure that you add relevant links and both internal and external that can help the readers dive deeper into understanding the content. There is no clear indication of how many links one can and should use as long as the links are meaningful and give more understanding to the reader reading the SEO friendly content.

Write optimal length content

Google loves ranking well-written content that is about 2000 words long, and often people end up writing just about anything to meet the word limit. The main aspect of working on SEO friendly content is to ensure that you write content that is meaningful. The main way of writing SEO friendly content is to focus on quality and not quantity.

Make your content smart device friendly

A large percentage of the population today utilize and read content on smart devices like mobiles and tablets as well. When working on your content strategy make sure that your content is also mobile-friendly. Once you have content that is mobile friendly it will satisfy all the parameters to be called SEO friendly content.

Update content regularly

It is essential to put out content that is engaging and new for the audience. Google ranks websites that are used to posting engaging and relevant content that the masses want to read about. One way of ensuring that your material is always SEO friendly content is to upload and post new content regularly.

These are some of the most pivotal ways of ensuring that all the content that you put up on your digital platforms is SEO friendly content.

Author's Bio


Pooja is the head of operations at italics, a content marketing agency based in India. She manages content development and marketing for clients belonging to a wide range of industries. She is more than 8 years of experience in SEO content writing, copywriting, thought leadership and article writing. She is also a certified psychologist and an expert in analysing consumer behaviour to generate winning content

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